When the City of Boise began investing in recycled water infrastructure, the challenge wasn't just building the system, it was building public understanding.

To help residents understand, trust, and take pride in this new approach to water management, we created Every Drop: a campaign platform rooted in curiosity, civic optimism, and scientific credibility.

By reframing recycled water as a story of innovation rather than infrastructure, the campaign transforms an invisible system into something Boiseans can see, understand, and celebrate. One drop at a time.