Let’s get to

the human of it.

Hey, I'm Deanna.

I took the scenic route into creative strategy through teaching in classrooms, running my own jewelry studio, and a lot of figuring it out as I went. These days, I lead creative direction and strategy at Against, helping brands uncover human truths and turn them into stories, experiences, and ideas people actually care about.

I'm a systems thinker with a soft spot for the messy middle, an obsession with asking "why?", and a belief that the best work happens when curiosity leads the way.

I believe clarity is kindness, negative space is underrated, and a life on eight wheels is one well lived.

Say yes. Figure it out later.

A few snippets from along the way.

What I know.

(A lotta bit of everything).

  • Primary research methodologies:
    Focus groups, ethnographic interviews, observational research, surveying, customer journey mapping

    Secondary research methodologies:
    Data analysis, online ethnographies, cultural listening

    Campaign, visual, and brand identities

    Video production and planning

    Story development

  • Directing and DPing

    Cinematography

    Motion graphics and animation

    After Effects

    Premiere Pro

    Davinci Resolve

  • Illustrator

    Photoshop

    Indesign

    Canva

    Fresco

  • UX research methodologies

    User heuristics testing

    Heat mapping

    Prototyping

    Figma

    Wordpress

    WYSIWYG Builders

    Vibe coding/custom CSS

  • I’ll learn.